wk5 Facebook page components

1. What is the difference between post reach and post engagement. Well post reach is exactly how it sounds, it's the number of people you have been able to reach through your post. Reach post can help you determine how well your product is moving. Post engagement is seeing if your target marke is engaging  post such as liking,commenting, and sharing your post. Having engagement gives you the likelihood of having more visibility by your customer base. Knowing the difference between the two helps you target your audience better and to continue to grow your business. 
2. A business can use Facebook insights to better their businesses by understanding all of the data. Even though Facebook uses different metrics for its insights it is best to become an expert in it to help keep growing your business and staying on top of the trends.