- What is the difference between post reach and post engagement. Well post reach is exactly how it sounds, it's the number of people you have been able to reach through your post. Reach post can help you determine how well your product is moving. Post engagement is seeing if your target marke is engaging post such as liking,commenting, and sharing your post. Having engagement gives you the likelihood of having more visibility by your customer base. Knowing the difference between the two helps you target your audience better and to continue to grow your business.
- A business can use Facebook insights to better their businesses by understanding all of the data. Even though Facebook uses different metrics for its insights it is best to become an expert in it to help keep growing your business and staying on top of the trends.
Tuesday, December 20, 2016
wk5 Facebook page components
Wk 8 Twitter
The search words I used were weddings,events and decor to find my connections. I did use several key terms to get to the right results. i found the 10 ten planners which I am familiar with all of them; David tutera, Dina manzo, Leila Lewis, Preston Bailey and so on. Creating a list on Twitter helps keeps me organized because I can stay focused on the trends. I believe the best time more customers would see my tweets would be in the mornings and afternoon, but I believe it would be more effective during the afternoon because most people research on thier breaks.
Friday, December 16, 2016
Week 15 - B Wrapping Things Up & Looking Ahead
How has your use of social media changed over the semester? My
use of social media has changed over the semester quite a bit. I have never
been the most social media friendly person as I am very private. The course
made me come out of my shell and me want to navigate through social media sites
a lot more. I had very basic knowledge of Facebook and now I know so much more because
of this class. I know how to track my business traction as well as find a strategy
that works best for my business. However, I am still not a fan of twitter,
mainly because if the site and application are too frustrating use. I know I will stick with my Facebook account,
snapchat and google plus accounts because to me they area more user friendly. I
do not think there has been enough of an impact on my business using these
social media counts because I need to offer more attention to them to help them
reach all of my target markets. I know that the growth of customers and
increased interaction is a key component when marketing your business in
general, so I will be working on that.
Week 15 Wrapping Things Up & Looking Ahead
Which ones integrate best with the type of business you have
created? I believe Instagram, Facebook, google plus and snapchat integrate well
with the type of business I created because it’s a sociable kind business that
thrives off of word of mouth and gives proof but the social traction it
carries.
I personally enjoyed Instagram for my social media marketing
site because it is able to tell a story and validate it with a picture. Instagram
is the best place for my business to grow because a lot of brides get their
ideas from Instagram.
Which work best on a daily use pattern? Instagram and Facebook
work best for my daily use pattern because it has a user friendly application to
use.
Which can you still use effectively on a much less frequent
time schedule? I think google plus I can use less frequently and still have a
great effect on my business because it allows you to put up information and
pictures and act as your website.
How much time do you think your business should spend on
social media marketing and why? I feel that my business should spend 6-8 hours
a day marketing because it gives the client the opportunity to see your advertisement
with in that window.
I chose the tools I did because they were the easiest for me
and they are the most commonly used in my field. I will use them and test a
strategy over the next six months.
Wednesday, December 14, 2016
Wk 14B- Optimizing Yourself and the Company
My FaceBook analytics have been very poor, I have only had a
17% increase in page likes within a weeks’ time. Maybe I am wrong and this is
good traction for a new comer to social media advertising. I feel if I would have had better engagement
post I could have had more page views and likes.
Wk14 - Optimizing Yourself and the Company
So I visited the Google analytics for my business page and I
believe the Page views, Engagement and Conversations would be the most
beneficial to my business to check on a regular because it is the best way to
track your data and see how many potential leads you may have in your sales
funnel. With pages likes you can see how the flow of your advertising is
flowing, with the engagement post you are able to put yourself out there a
little more. The conversations you can definitely track the feedback of your business
and see what adjustments need to be made.
Wk12 - Analyzing Online Marketing
Out of the 5 businesses that I reviewed for social media advertising,
I feel like only 4 of the 5 pages really had a call to action. The 4 pages that
lured me in with their advertising because of their photos from their events
and the bold colors as well as all of the detailed shots. As an event professional
we always look for the details because that is what people remember the most.
If I were to Compare the impact of traditional advertising
to advertising done on Social Media, I would say the one that is more effective
to me would be social media. Social media is the current trend for all entrepreneurs,
today if you were to only rely on traditional advertising you wouldn’t get
nearly as much exposure as you would on social media.
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