Between these two eatery
establishments you can tell right away that they both have a specified
demographic target market. With chili’s it’s a hip vibrant website that appeals
to many, the tab categories are user friendly,
while the yellow deli is geared more towards hipsters and people that are history
enthusiast. The yellow deli plays more on a mom and pops, down to earth, homey
feel and vibe, the website has way too much history info as well location info.
Like most its easier to decide what to eat when there are vivacious pictures
involved, and unfortunately that is not what the yellow deli offers. The menu
looks like it was a high schooler’s doodle from detention. I don’t think there
is a possibility for customer crossover from these two different establishments.
I would prefer the chili’s website over the yellow deli because of the rewards
it offers (which is its call to action) chili’s gives you a reason to come back
time and time again with its rewards program.
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