I chose spot metering as
one of the problematic websites for people to visit. Problems for visitors are;
at first glance the website does not look legit, the website is very hard to
follow due to the coloring and fonts and finally it is difficult to know what
the site is used for. I also chose the riverside art center as a difficult site
to view for visitors. With this site like the other one the font and color
scheme is awful to look at, the size if the font is quite difficult to follow
along with, also the website is very generic and off centered.
There are two websites
that are very user friendly such as ford; with ford the website is welcoming
with vibrant colors and detailed tabs, it is nice the site breaks down the car
model, make and pricing, it helps you calculate payments if you are on a budget
and finally there is a tab so that you can save cars to your favorites and
compare, very user friendly. With the apple website it is very sleek and
straight to the point, each tab is separated by device and there is also a comparing
tab so that the consumer can decide what device is best suited for them. They also
provide a community for the consumers to troubleshoot their own issues before having
to go into an apple store.
After viewing all these
sites I realized aesthetics are a big deal breaker when using a site and validating
the branding of the company. When a company has a website they are utilizing as
a branding method it is showing a piece of what the company is about and the
integrity they have. When a company uses their website as a branding method
they also target a specific demographic and so they make it easier for that
group to use and or navigate their sites so they can continue to have them come
back and use it again and again to keep their loyalty.
Makiela, I agree with your assessment of the web sites that you chose to evaluate. They both are difficult to look at as well as follow. The part that I never really considered to think about the legitimacy concern.
ReplyDeleteWhere you and I differ is on your opinion regarding branding and demographics. I don't necessarily agree that you have to pin down a specific demographic. However if that is the case I would also suggest build some strong vertical markets as well. I would say Apple niche is Apple users. Their demographic might 18-30 year old people. They have also done a very good job marketing to the older generations as well. This includes personal as well as business use for their products.
Larry D