Between these two eatery
establishments you can tell right away that they both have a specified
demographic target market. With chili’s it’s a hip vibrant website that appeals
to many, the tab categories are user friendly,
while the yellow deli is geared more towards hipsters and people that are history
enthusiast. The yellow deli plays more on a mom and pops, down to earth, homey
feel and vibe, the website has way too much history info as well location info.
Like most its easier to decide what to eat when there are vivacious pictures
involved, and unfortunately that is not what the yellow deli offers. The menu
looks like it was a high schooler’s doodle from detention. I don’t think there
is a possibility for customer crossover from these two different establishments.
I would prefer the chili’s website over the yellow deli because of the rewards
it offers (which is its call to action) chili’s gives you a reason to come back
time and time again with its rewards program.
Friday, September 30, 2016
Week 3-B
https://www.pinterest.com/
https://www.amazon.com/
There are two sites that I
have frequented well over 30-40 times in a month. Amazon has been my savior and
my vice all at the same time. This site is extremely effective especially if
you have prime! This site is extremely easy to use and has many bonus features
that help the consumer want to come back for more. The only thing I could think
of that would need to be improved on this site is the prime filtering for the TV
shows, it is very frustrating to see a show that is supposed to be free try to
charge you since one of the other series fall under the same category. I also
use Pintrest and this site again is very user friendly and it has every idea
one person could even think of which is why it is quite effective. It keeps me coming
back time and time again because the filters are easy to search for specific
ideas. There is not much I would change about this site but if I had to it
would be the way you are able to message or interact with other users.
Week 3 - Aesthetics, Design & Branding
I chose spot metering as
one of the problematic websites for people to visit. Problems for visitors are;
at first glance the website does not look legit, the website is very hard to
follow due to the coloring and fonts and finally it is difficult to know what
the site is used for. I also chose the riverside art center as a difficult site
to view for visitors. With this site like the other one the font and color
scheme is awful to look at, the size if the font is quite difficult to follow
along with, also the website is very generic and off centered.
There are two websites
that are very user friendly such as ford; with ford the website is welcoming
with vibrant colors and detailed tabs, it is nice the site breaks down the car
model, make and pricing, it helps you calculate payments if you are on a budget
and finally there is a tab so that you can save cars to your favorites and
compare, very user friendly. With the apple website it is very sleek and
straight to the point, each tab is separated by device and there is also a comparing
tab so that the consumer can decide what device is best suited for them. They also
provide a community for the consumers to troubleshoot their own issues before having
to go into an apple store.
After viewing all these
sites I realized aesthetics are a big deal breaker when using a site and validating
the branding of the company. When a company has a website they are utilizing as
a branding method it is showing a piece of what the company is about and the
integrity they have. When a company uses their website as a branding method
they also target a specific demographic and so they make it easier for that
group to use and or navigate their sites so they can continue to have them come
back and use it again and again to keep their loyalty.
Week 2-B Communication
1. The business name
2. Their website url
3. The social media they are visibly using [links
on their website]
4. Check the links and see if they look like they
are well used or hardly used at all.
5. Add the date of the last post on each of their
their social media
6. Write several paragraphs explaining what you
discovered from this exploration. Are these businesses using their social media
well? Do they use some more than others?
Olive Garden
www.olivegarden.com/
Instagram, Facebook,
Twitter and youtube
https://twitter.com/olivegarden 9-12-16
Mac
http://www.maccosmetics.com/?&cm_mmc=Paid_Search-_-Google-_-Brand_TM-_-mac
Ulta
http://www.ulta.com/
Walmart
https://www.walmart.com/
Costco
https://www.facebook.com/Costco/
9-30-16
https://www.pinterest.com/costco/
not sure
Costco needs more social
media outlets, after exploring Costco’s social media stance I noticed that they
only have two social media programs they use. The Facebook outlet they use often
however the pintrest outlet it is hard to tell when is the last time they
pinned. They should use Instagram and twitter to promote sales and new
products. Walmart is very on top of their social media exposure they use it
often and update it weekly if not daily. They seem to use their social media
evenly across the board. Ulta and Mac have to keep up with their social media
and to stay up on trending new ideas and makeup so they can keep their loyal
customers and gain new ones. Finally for Olive Garden being a restaurant they
use their social media exposure efficiently and effectively. With all of these
companies they seem to use their social media outlet to the best of their abilities
and some of the others they really need to step up their game and get more
exposure to stay relevant.
GROUP MEMBERS COMMENTED ON:
Communication week 2
I have had several encounters experiencing difficulty communicating with the business.
I believe that social media makes it a tad bit easier to get notice as well as get some of your problem solved however it doesn't solve every problem nor does it give you the exposure that you really need
I have had one positive experience with a business while communicating with them through social media i use yelp often it is one of the quickest platforms for me to communicate directly with all local businesses that I encounter.
If it was my own business on social media the positive way I would respond to feedback would be to just make sure that I know the persons my name and appreciate them and thank them for patronizing my establishment and if it was a negative comment I would just make sure I would kill them with kindness collect all the facts and make sure to invite them back to correct the mistake that may have happened.
What made my experience a negative one at Chucky e. cheese was initially booking the event with a little bit difficult then having to call and change things was hard too but what was worse once we actually arrived at the facility there wasn't a warm greeting, our hostess know my sons name didn't give him the opportunity to dance with Jackie she also almost made us miss his name being called because she had the timing wrong. Once the rest of our party arrived I realize that there was not enough cups for the pictures so I asked for more cups which they gave them to me no problem then at the end of this whole ordeal we are ready to check out the ring at that and I realize that they charged us for all the additional cups that we had got after purchasing the package when speaking with manager she said that's normal and I said is it normal for you not to tell your customers that there is hey I additional price for having the cups brought to the table she said well you signed off on it and I was like no so it was a little bit of a tit-for-tat finally she refunded me for all the cups but I just left a nasty taste in my mouth so where as I will no longer go to Chucky cheese to celebrate anything with my children.
Sunday, September 11, 2016
Which social media platforms seem geared towards personal use?
Which social media platforms seem geared towards personal use?
There are a lot of social media platforms that are geared towards personally use the ones I find to be the most common or Facebook, Instagram ,Twitter ,Snapchat and meet up. Facebook originally started as a place for college students to connect with others and then family members and friends as well started to use Facebook and finally entrepreneurs starting to use Facebook as an action to promote their product. Now most people tend to use Facebook for all types of things but mainly to hang out and connect and meet new people such as blind dating it's very interesting. Instagram is used the same way, as well as Twitter and even Snapchat is an elusive dating application where you can find it easy to cheat on a spouse because the data that you send can be deleted in under 10 seconds. meet up is more like a place where you can find like-minded people but you can also promote yourself and whatever it is that you provide as a service.
Which ones seem to work better for business?
I believe that Instagram and Facebook are the most common social media platform used for businesses and entrepreneurs. These two social media platforms are the best way that these entrepreneurs and business people can touch their target market quickly. I know that when I'm ready to start my business these platforms will be my first go to's as well as a few others.
Thursday, September 8, 2016
Week 1 My Blog Template
For my blogging home I have chosen a very vibrant and colorful template. It fits my personality as well, it's commands attention which is what I love. Every swirl and detail is me as I tell an ornate story in each post. It is my hope that every person reading my blog can feel every word, period and exclamation point!
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