1. The business name
2. Their website url
3. The social media they are visibly using [links
on their website]
4. Check the links and see if they look like they
are well used or hardly used at all.
5. Add the date of the last post on each of their
their social media
6. Write several paragraphs explaining what you
discovered from this exploration. Are these businesses using their social media
well? Do they use some more than others?
Olive Garden
www.olivegarden.com/
Instagram, Facebook,
Twitter and youtube
https://twitter.com/olivegarden 9-12-16
Mac
http://www.maccosmetics.com/?&cm_mmc=Paid_Search-_-Google-_-Brand_TM-_-mac
Ulta
http://www.ulta.com/
Walmart
https://www.walmart.com/
Costco
https://www.facebook.com/Costco/
9-30-16
https://www.pinterest.com/costco/
not sure
Costco needs more social
media outlets, after exploring Costco’s social media stance I noticed that they
only have two social media programs they use. The Facebook outlet they use often
however the pintrest outlet it is hard to tell when is the last time they
pinned. They should use Instagram and twitter to promote sales and new
products. Walmart is very on top of their social media exposure they use it
often and update it weekly if not daily. They seem to use their social media
evenly across the board. Ulta and Mac have to keep up with their social media
and to stay up on trending new ideas and makeup so they can keep their loyal
customers and gain new ones. Finally for Olive Garden being a restaurant they
use their social media exposure efficiently and effectively. With all of these
companies they seem to use their social media outlet to the best of their abilities
and some of the others they really need to step up their game and get more
exposure to stay relevant.
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